New Business Associate

US-NY-New York
Regular Full-Time


unified.agency is seeking a highly motivated Business Development Associate to support the agency’s new business efforts while reporting to the Chief Development Officer. Internally, the Business Development Associate assists in the execution of new business strategy and works with the multi-office business development team.



This role includes the driving and managing of various new business initiatives including inbound and outbound lead generation, qualification, research, RFI/RFP response, management of CRM platform and database, case study and credential preparation and sales asset creation.  An ambitious self-starter is required. Someone who can combine a solid understanding of the Marketing/Advertising industry with creative selling skills to forge deals with a wide variety of clients across various industry sectors.



- Lead Generation/Nurture: Generate applicable prospects using data and direct outreach: a cross section of phone, email, content marketing. Qualification of each opportunity to ensure the efficient spend of internal resources.
- Pipeline management: Ensure prospective clients and existing opportunities continue to move through the pipeline by updating account activities, prioritization of upcoming deals, and assisting the team in providing prospects with applicable sales materials and presentations
- CRM ownership: Management, maintenance and integration of CRM (client relationship management) tool as needed to set up new accounts, maintain prospect/contact database, and be accountable for lead scoring, tracking and nurturing
- Deck & proposal outlining and creation in conjunction with account and creative teams
- General writing, research, appointment setting and meeting prep
- Represent the agency in one on one correspondence with stakeholders
- Learn clients’ business (internal & external) including challenges, drivers, external market factors and success criteria
- Know key stakeholders, decision makers, influencers, antagonists, integrators
- Market research, market intelligence
- Competitive agency landscape analysis
Problem Solving
- Leverage experts within the agency to devise and communicate ideas and solutions
- Proactive development of sales assets and turn key responses


Bachelor’s degree
- 5-7 years applicable experience
- Business development experience working in a client service organization (digital agency, customer software development, major design studio or top tier professional services)
- Experience with eCRM/CRM/Marketing Automation software.  Experience with SharpSpring is a plus
- Strong written and oral communication skills
- Strong presentation skills
- Knowledge of industry standard sales tools, design thinking and solution development methodologies
- Ability to manage multiple priorities/multiple deliverables and lead multiple teams
- Excellent teamwork and interpersonal skills
- Proactive attitude
- Aptitude for troubleshooting and problem solving
- Strong ability to establish new accounts, open pipeline opportunities, and close business in collaboration with a team


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