Email Technology Specialist

Regular Full-Time




One agency. 35 years. 100 direct and digital marketing professionals (give or take a few). Since BKV opened in 1981, this Atlanta-based agency has become one of the largest privately owned full-service direct and digital shops in the Southeast, leading innovations in creative, media, digital, database and marketing strategy. The bulk of our billings come from our digital efforts, but we’re also savants when it comes to making our clients’ advertising dollars work in traditional channels. BKV’s client roster includes Aflac, Spanx, AT&T, Dell SecureWorks, Six Flags, American Red Cross and Wounded Warrior Project, as well as many other prestigious for-profit and nonprofit organizations. Check out bkv.com to learn more about what we do, who we are, and how we can work together.





Spend even a few minutes in our Buckhead office, and you’ll see for yourself: We love what we do. At BKV, we’re aggressive, but we’re not ad-holes. Driven, but not to distraction. We believe in the power of teamwork, and put it to work on everything from our bowling league to our award-winning omni-channel campaigns. Here at BKV, everyone from the president to the summer intern fulfills an active, hands-on role to meet our clients’ goals. With an unrelenting focus on ROI, and a dedication to innovation, BKV has maintained a leadership position in both on and offline channels and is currently one of the 25 Largest U.S. Search Marketing Agencies (Advertising Age, 2014) and Top Work Places(AJC, 2016). We also have flexible WFH days and did we mention that pets are welcome?



This role will work closely with the Email Technology Manager to execute email marketing campaigns for a variety of clients.  Key responsibilities will be based on client email deployment calendars.  This role is responsible for coordinating graphics, list, and email content to ensure messages are delivered on appropriate dates to appropriate segments. This role will also assist in developing targeting and segmentation strategies.


• Work with Email Technology Manager and Account Services to execute email marketing campaigns for clients
• Work with the Email Technology Manager to develop programming calendars and email project schedules
• Responsible for day to day execution of ExactTarget email campaigns
• Maintain master Exact Target email deployment calendar for all clients including changes to schedule – ensure that changes are properly documented and communicated to Email Technology Manager
• Work with Email Technology Manager on setting up new segmentation based on marketing strategy
• Conduct all email quality assurance checks to ensure email meets Account Services expectations
• Monitor ongoing triggered/scheduled emails
• Monitor email deliverability across ET platform
• Develops custom and ad-hoc reports
• Make modifications to HTML message when necessary
• Participate in email team discussions to develop new procedures and best practices


• Minimum 3 years experience in web and email marketing
• Email Enterprise level platform experience, ExactTarget a plus
• Extreme attention to detail
• Must be a problem solver and analytical thinker
• Strong interpersonal and communication skills
• Proactive manner
• Always looking for better, more cost-effective and scalable ways to accomplish goals
• Works well in a team environment, but also capable of independent work
• Able to manage and prioritize multiple projects
• Languages/Technologies:
XHTML, HTML5, CSS3, JavaScript
• Applications:
Dreamweaver,Photoshop, Microsoft Office, Strong Excel Skills.


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