BKV

SEM Associate

US-GA-Atlanta
Type
Temporary Full-Time

Overview

COMPANY:

 

One agency. 35 years. 100 direct and digital marketing professionals (give or take a few). Since BKV opened in 1981, this Atlanta-based agency has become one of the largest privately owned full-service direct and digital shops in the Southeast, leading innovations in creative, media, digital, database and marketing strategy. The bulk of our billings come from our digital efforts, but we’re also savants when it comes to making our clients’ advertising dollars work in traditional channels. BKV’s client roster includes Aflac, Spanx, AT&T, Dell SecureWorks, Six Flags, The American Red Cross and Wounded Warrior Project, as well as many other prestigious for-profit and nonprofit organizations. Check out bkv.com to learn more about what we do, who we are, and how we can work together.

 

 

CULTURE:

 

Spend even a few minutes in our Buckhead office, and you’ll see for yourself: We love what we do. At BKV, we’re aggressive, but we’re not ad-holes. Driven, but not to distraction. We believe in the power of teamwork, and put it to work on everything from our bowling league to our award-winning omni-channel campaigns. Here at BKV, everyone from the president to the summer intern fulfills an active, hands-on role to meet our clients’ goals. With an unrelenting focus on ROI, and a dedication to innovation, BKV has maintained a leadership position in both on and offline channels and is currently one of the 25 Largest U.S. Search Marketing Agencies (Advertising Age, 2014) and Top Work Places(AJC, 2016). We also have flexible WFH days and did we mention that pets are welcome.

 

BKV has a healthy and fully dedicated SEM department with a proven success record.  According to Advertising Age, BKV is one of the 25 Largest SEM Agencies in the United States, and we’ve had 46% of our Paid SEM accounts for over 4 years; which is a testament to the quality of work we provide.

 

Search Engine Marketing (SEM) Associates assist with the day-to-day ins and outs of paid search.  This position does not require experience, and serves as training for individuals seeking careers in digital marketing. Associates don’t just shadow the team, but instead, assist in real client-facing tasks and projects.

Associate positions at BKV are similar to internships, however, you are paid at a rate of $10/hr and parking is included.  This particular associate position is a full-time (35 hours a week) role spanning 2-3 months. While we cannot guarantee further employment after completing the associate program, these roles have often led to continued full-time employment at BKV (with benefits).  Regardless, you will gain valuable experience and a strong foundation in SEM, which will be crucial to launching your career.

Responsibilities

- Actively develop an understanding of SEM and industry best practices by jumping into real, hands-on client projects
- Demonstrate the ability to manage time and tasks appropriately
- Take initiative in understanding why you’re completing a task, as well as its benefit to the client.
- Raise your hand and ask questions!
- Assist in the day-to-day management of Google, Bing and Yahoo paid search accounts
- Help your team build and refine keyword lists using various research tools
- Monitor campaign performance via daily, weekly and monthly reporting
- Learn how to make bid optimizations within a third party bid management platform
- Write creative for ad copy tests and learn how to launch tests
- Brainstorm areas of improvement within your accounts

Qualifications

-
All majors welcome; 3.0 GPA and above

- Prior SEM experience is not required
- Must have an interest in Digital Marketing, specifically Paid Search
- Excellent verbal and written skills
- Creative and analytical thinking skills
- Eagerness to learn
- Independent worker and self-starter
- Strong attention to detail
 
Platforms We Use:
- Microsoft Office: specifically Excel
- Google AdWords, Bing Ads, Yahoo Gemini
- Marin, DoubleClick Search, Kenshoo, Google Analytics, Omniture, Atlas
- ComScore, Tableau

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