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Customer Marketing Manager

Customer Marketing Manager

Location 
US-TN-Brentwood
Type 
Regular Full-Time

More information about this job

Overview

This position is working directly for our client that is based out of Brentwood, TN. The Marketing Manager will work with the Director, Customer Marketing to develop and implement all customer relationship management strategies and direct marketing solutions for the enterprise.  Responsibilities include the execution of 1:1 customer communications, loyalty program, customer research, and credit card marketing plans for the organization.

Responsibilities

- Formulates the 1:1 customer contact strategy across all touch points to drive customer engagement, customer retention, and business goals.
- Develops, optimizes, and oversees the execution of the direct mail and email marketing calendar.
- Oversees staff, vendors, and internal partners to produce 1:1 marketing materials on time, per budget and per strategy.
- Oversees vendor partners on strategy development, implementation of best practices, and execution of 1:1 marketing campaigns.
- Coordinates the delivery of loyalty program reporting and insights.
- Manages loyalty program forecast and budget.
- Works cross functionally to determine needed insights and establish business research needs.
- Main contact with research vendors in developing proposals, questionnaires, and reporting research findings.
- Manages research forecast and budget.
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Develops and oversees marketing plans for the TSC credit card programs to support business initiatives.

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Ensures TSC PLCC offerings are communicated via TSC.com, circular, store signage, direct mail and email communication when appropriate.

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Manages Associate Marketing Manager to ensure correct signage is produced and Accounting and IT functions implement plans in the POS system.

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Manages vendor to design testing strategies and work with Finance in analyzing results.
 

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Manages and develops assigned subordinate(s).

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Develops high performing team of engaged employees.

Qualifications

- Bachelor’s degree in Marketing or related field, 10+ years experience
- Excellent interpersonal and communication skills
- Retail direct marketing, loyalty and digital marketing expereince
- Demonstrate flexibility by handling many issues, items and functions at one time and by setting and prioritizing sequences of project goals
- Maintain a high level of organization and proactive execution to a schedule
- Display an analytical approach to problem solving and a detail-oriented approach to work
- Be able to collaborate and work independently, as required, and take direction from superiors
- Demonstrate a thorough understanding of Company business, customers, brand, processes, goals
- Demonstrate a desire to learn and a willingness to be accountable for both day-to-day tasks and more complex challenges
- Demonstrate the ability and willingness to lead projects with consistency
- Build and maintain positive and productive relationships quickly
- Execute all activities with the customer in mind
- Possess the ability to work with management to achieve Company goals including customer satisfaction and Company profitability
- Speak, read and write effectively in the English language