BKV

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Ad Operations Specialist

Ad Operations Specialist

Location 
US-GA-Atlanta
Type 
Regular Full-Time

More information about this job

Overview

COMPANY:

 One agency. 35 years. 100 direct and digital marketing professionals (give or take a few). Since BKV opened in 1981, this Atlanta-based agency has become one of the largest privately owned full-service direct and digital shops in the Southeast, leading innovations in creative, media, digital, database and marketing strategy. The bulk of our billings come from our digital efforts, but we’re also savants when it comes to making our clients’ advertising dollars work in traditional channels. BKV’s client roster includes Aflac, Spanx, AT&T, Dell SecureWorks, Six Flags, American Red Cross and Wounded Warrior Project, as well as many other prestigious for-profit and nonprofit organizations. Check out bkv.com to learn more about what we do, who we are, and how we can work together.

 

CULTURE:

 Spend even a few minutes in our Buckhead office, and you’ll see for yourself: We love what we do. At BKV, we’re aggressive, but we’re not ad-holes. Driven, but not to distraction. We believe in the power of teamwork, and put it to work on everything from our bowling league to our award-winning omni-channel campaigns. Here at BKV, everyone from the president to the summer intern fulfills an active, hands-on role to meet our clients’ goals. With an unrelenting focus on ROI, and a dedication to innovation, BKV has maintained a leadership position in both on and offline channels and is currently one of the 25 Largest U.S. Search Marketing Agencies (Advertising Age, 2014) and Top Work Places(AJC, 2016). We also have flexible WFH days and did we mention that pets are welcome?

 

POSITION:

The Ad Operations Specialist provides support and ensures timely and accurate completion
of digital advertising campaign deliverables. This position plays a central role with various key stakeholders (client, media team, account service team and data services team) in media campaign
execution, quality assurance and results reporting ensuring all stakeholders’ needs are met and brings revenue to BKV.

 

Responsibilities

- Support various members of the Ad Operations and Business Intelligence Team in
campaign executions.
- Own and support all pre and post launch trafficking responsibilities and inquiries.
- Manage implementation of all ad operations requirements (tracking, tagging, publisher/agency correspondence, media plan management, etc) in a timely manner.
- Work closely with client/publishers/media team/account service team to troubleshoot and resolve issues.
- Educate and guide clients/media team/account service team on best practices, proactively address areas where improvement is needed.
- Perform diligent and detail-oriented QA on interactive ad units/deliverables.
- Ensure all creative units, placements, click-through URLs, click commands are correct
and correspond to the traffic sheet prior to campaign launch.
- Perform data analysis to report on client insights and resolve discrepancies.
- Cross-check that all data (contracted impressions, flight dates, costs, etc.) have been
input into the third party system correctly based on buy summary, insertion orders and
creative rotation.
- Attend and participate in presentations from vendors and/or conferences offering media
solutions that may be relevant to the Ad Operations team.
- Actively contribute to the development and prioritization of new product features and functionalities for an ever-evolving product line to client/media team/account service team.
 

Qualifications

- Bachelor’s degree in a Marketing, Computer Science, Information Technology, or related field of study.
- 1+ years’ experience in ad operations/digital online trafficking environment required.
- QA experience troubleshooting all ad types including display (desktop, mobile, in-app) and video (VAST/VPAID).
- Previous experience with 3rd party ad servers (DoubleClick, Sizmek, Atlas, MediaPlex, etc.)
- Previous experience with web traffic analysis tools (Chrome developer tools, Charles, Fiddler, Firebug, Ghostery, etc.)
- Understanding of the principles of ad serving, analytics, DSPs/DMPs, media buying, pixel implementation, cross-channel, mobile and video.
- Effective time management skills.
- Intermediate expertise in MS office suite (MS Excel, MS Word, MS PowerPoint)
- Passion for technology and computers.
- Team player.
- Strong leadership qualities.
- Detail oriented and highly organized.
- Strong interpersonal skills.
- Self-motivated.
- Problem solver.